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Bruce Miller's avatar

One (of many!) problems with the Democratic Party is that its messaging is chronically fragmented. For decades now, polling has been good enough to segment the voters by issue – Group 1 is focused on health care, Group 2 on alternative energy, Group 3 on education, etc. Former California Gov. Jerry Brown was pointing out 30 years ago that this allows candidates to build a majority based on segmented issues, but that can leave the officeholder with no clear mandate for governance. The campaign consultants in the US are paid on a model that allows them to take a cut of campaign media buys. And focusing on advertising for a variety of more narrow issues brings them more money than relying on broad campaign narratives because it requires making many more ads.

Trump in his own way managed to establish a broad narrative which basically was “I’m going to burn everything down and give you a non-stop reality-TV show while doing it.” The Democrats have to get much better about building a broad, distinct narrative while dramatizing it by highlighting specific issues and visibly fighting against Republican nonsense and crimes. The Dem Congressional leadership is stuck in 1980s calculations in which the Democrats had to try to compete in more conservative Southern and Midwestern states by trying to cobble together positions that would sound “centrist.” While the Republicans have spent over 30 years focusing on howling at the moon to the point that Trump’s mobster schtick became a winning brand.

William Weaver's avatar

Very interesting. Thank you for sharing that insight and the conversation about the magick aspect of it.

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